Designer | Illustrator | Art Director

About Me

WezHeaderAboutMe

When I Became a Designer

I was six years old living in Norfolk, Virginia and it was the first day of school – first grade. The moment I sat down in my new classroom I noticed a brand new box of colored chalk placed on the ledge of the chalkboard. I remember thinking, “Colored chalk? Wow. No one’s ever told me there’s colored chalk”. I was amazed. There’s blue chalk? Red? Green? They have purple chalk! I couldn’t stop thinking about it. And why doesn’t every teacher use them? Well, things get a little foggy but the next thing I remember is that I’m outside… with my new box of colored chalk, drawing a huge mural on the back wall of the school. The school was made of brick and I quickly learned that’s a difficult surface for chalk to color with. You have to press very hard. I also quickly learned when you press very hard you use up a whole lot of chalk. I was surprised how fast time flew by. When I took a few steps back to check out the progress of my masterpiece, I heard my teacher calling everyone inside. I quickly ran around the corner to join the rest of the class. I guess chalk isn’t the neatest of mediums. With a missing box of colored chalk and multi-colored dust all over my hair and clothes, it took 8 seconds to figure out who got to be the first student that year to visit the principal’s office.

My dad hates leaving work for non-work related things. I remember having to show my teacher, the principal and my dad what I did with the colored chalk. At the crime scene there was the box. Empty. The chalk was all scattered. Every stick of chalk were now just nubs. While my dad, dressed to the nines in his navy uniform, was explaining to anyone within a 2 mile radius what his plans were for me when we got home, I distinctly remember looking at my unfinished artwork. I thought… if I just had more chalk I would change a few strokes here and there and use more of this color instead of that. I’m pretty sure that’s when I became a designer.

  • LinkedInIcons

    Freelance Designer, 20 years

    Design Director, Upper Deck Company

    Art Director, Upper Deck Authenticated (UDA)

    Senior Designer, Reebok International

    Designer, Pro Player (Fruit of the Loom)

  • Art Institute of Fort Lauderdale

    Fort Lauderdale, Florida 1989-1991

    Associates of Science Degree in Advertising Design

    Graduated with the High Academic Achievement Award and was a member of the Design Honors Program. I was also nominated Best Portfolio of the graduating class.

  •  

    Reebok

    Adidas

    Jordan Brand

    Champion

    Upper Deck

    EA Sports

    Harley Davidson

    Tervis

    Panini America

    Cloud Kicker

    SpeedRank.com

    Halphen Red

    San Diego Solemates

    JackRabbit Caps

    Locs Sunglasses

    Romance Eyewear

    Brooklyn Snowboarding Company

    Manchester United

    MLB Baseball

    MLS Soccer

    NASCAR Racing

    NBA Basketball

    NCAA College

    NFL Football

    NHL Hockey

    PGA Golf

WEZ © 2016 Waldo Ramirez. All Rights Reserved.