GiselleLogo is the leading wholesale sunglasses distributor in Southern California. They wanted to create “a fashionable pair of sunglasses with the whole package – look, style, and price”. After finding inspiration in various European clothing brands, the Giselle Brand was born. With a well thought out strategy the project’s direction was very clear from the start. The tabs below show the client’s direction and references.

  • Art Direction
    1. Logo design for a new women’s sunglass brand inspired by Dior, D&G, Moschino and Diane von Fürstenberg.
    2. Packaging design that adds value to the product. It needs to be eye-catching and expensive looking.
  • Main Points of CB
    1. Use a script font.
    2. Color Preference: Gold, black or dark purple. No soft pastel colors.
    3. Key Words: Clean, traditional, established, mainstream and classic.
  • Client Supplied References


Here are some initial logo concepts, an image of the packaging and some product shots.