JackRabbit Caps is an American company that creates customized running caps. They provide runners with quality products that reflects their own personal style. They wanted a brand identity that reflects the independent spirit of runners.

“The logo that Waldo developed instantly became a major selling point for our caps.” – Michael, co-owner, JackRabbit Caps

For more insight into the brand development click here to check out my JackRabbit Caps blog.