This was a fun and challenging project to art direct and design. First of all, it’s for Michael. Secondly, it was cool to relive his amazing career and a challenge leading a team on a super tight timeframe to create some great work. Since Michael Jordan is an exclusive athlete with Upper Deck we were able to build a great product line for this historical event. The initial task was to design a logo to brand his induction into the Hall do Fame. With Jordan well known for just his jersey number, that’s the direction I went. In the end though, we added “JORDAN” to the mark. The next hurdle was to create, develop and design memorabilia to commemorate this event all while designing a 24-page catalog that needed to ship in 12 weeks. Did I say this was a challenge? To the right is one of my framed prints that didn’t make the cut. You can’t win ’em all.