Sweet Pete’s Martial Arts Academy is a local business here in San Diego. Formerly known as Chinese Kenpo Federation, the school is renown for innovative teaching methods and scenario-based self-defense drills. Owner and head instructor, “Sweet” Pete Salas, wanted to not only update their logo but to also change their name. Opening his school back in 1985, it was an honor to design for such a well established and highly respected school in the martial arts tournament circuit and in our community. The image below shows the progression of the logo development.

To see the complete creative process click here for the Project Spotlight blog.