GotShades.com is the leading wholesale sunglasses distributor in Southern California. They wanted to create “a fashionable pair of sunglasses with the whole package – look, style, and price”. After finding inspiration in various European clothing brands, the Giselle Brand was born. With a well thought out strategy the project’s direction was very clear from the start. The tabs below show the client’s direction and references.
Here are some initial logo concepts, an image of the packaging and some product shots.
