Kalipulaco is an apparel brand that’s all about being yourself and expressing who you are. A brand that seeks one’s own truth and cares only about one stamp of approval… their own. Kalipulaco is about embracing an individual’s creativity or how the founder Freddie Velasquez puts it, “Dance like no one’s watching”. From the get go, Freddie had specific ideas for the brand yet entrusted me to shape and mold his vision. And that’s just the kind of projects I love.

Click here for more in-depth look at this project’s creative process.